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“Ryan challenges the world one idea at a time.” Carrie Miner, Thunderbird Magazine |
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“Press ‘1’ to listen to five more phone menus. If this is an emergency, please hold forever for the next available operator….” If you hate phone menus, you’re not alone. When big companies saw data proving that up to 70 percent of callers press “0” to reach a live operator, they did exactly what you’d expect. Instead of getting live operators to answer the phones, they disabled the “zero out” function. From gas-guzzling SUVs to free checking accounts that charge for checkbooks and offer pointless point programs (50 percent of points are never redeemed), big businesses in America are disconnected. Most no longer offer the best products and services. America’s Corporate Brain Drain forecast the crumbling of big banks and big businesses. It reveals that the swell of me-too products and lousy service is because the best people no longer work in Goliath companies. We’re moving forward with Toyota and connecting with Nokia because the brightest sparks in the U.S. have left big corporations or are planning exit strategies. The 27 million small-business owners didn’t get the boot—89 percent of entrepreneurs quit their former positions. Boomers are negotiating for early retirement to start hobby jobs. Grads aren’t willing to climb towering corporate ladders. Of the employees still stuck in big companies, 70 percent are unhappy with their jobs. In America’s Corporate Brain Drain, corporate deserters, employees, and consumers who are fed up with behemoth banks and big old phone companies will find the real reasons why big business stopped working. And they’ll discover how Americans, who are increasingly unwilling to put up with inferior products and the corporate culture that creates them, are regaining control.
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Babs Ryan author of America’s Corporate Brain Drain Why we leave, Where we go, How we can reverse the flow
© 2009 Sparks Worldwide LLC Publishing All rights reserved |
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![Text Box: Praise for
America’s Corporate
Brain Drain
“Case after case, industry by industry, from CEO's to line managers, Ryan looks at and deconstructs the large American corporation, carefully describing how it rewards the mediocre, shuns innovation and creativity (because it threatens jobs and the status quo), and is quite competent in its self-destructive behavior including the uncanny ability to reward exactly the wrong people.
This book is not for the sensitive. It confronts the comfortable in favor of what really works. Many will find this book and its ideas an ego challenge and hard to accept. Read it with an open mind.
While Ryan seemingly mocks big business practices, she does it because she grieves about what is being systematically destroyed — large corporation viability and capability and the leadership to hew a necessary and profitable existence through innovation and creation. And she doesn't mean a new version of the same old thing. She means new stuff, new ideas, new ways of solving problems.
Do yourself and your organization a big favor. Read this book.”
Gary Lemon, GLBC Inc.
Reviewers’ Bookwatch
“America's Corporate Brain Drain: Why We Leave, Where We Go, How we Can Reverse the Flow is a look at the changing face of business and why it may be related to incompetent management of America's largest corporations. The masses of America, which used to support these massive businesses, are slowly losing faith in them and putting their faith elsewhere. An expose of the countless mistakes big business have made in recent years, America's Corporate Brain Drain is highly recommended for those who don't want to follow suit with the stupidest mistakes.”
Midwest Book Review
“Babs Ryan connects the dots for myopic ‘leaders.’ The rare, frank warning to American employers is that ‘people problems’ are created and deliberately defended by employers. A great read. This is the way business needs to be talked to—no coddling, just facts and a call to action for those bold enough to care about people who still do the work.”
Dr. Gary Namie
Workplace Bullying Institute
workplacebullying.org
“The controversial book America's Corporate Brain Drain is an in-depth look at why the best people leave corporations, where they go, and how to reverse the flow. As one of the escapees from big business, Ryan uses her supercharged attitude to push the creative envelope.”
Thunderbird Magazine
“Seventy percent of workers at goliath companies in the U.S. are unhappy with their jobs. The result—top talent is heading for the high road. Supermen and superwomen are getting even by competing head on. America's Corporate Brain Drain details how corporations can curb this brain drain. But until they do, [employees] will continue to follow the path to entrepreneurship.”
Das Tor Newspaper
“When international business expert Babs Ryan left her unsatisfying job with a big company, it was a turning point. In her new and controversial business book, America's Corporate Brain Drain, she touches on …why the best people probably don’t work there anymore, and why you won’t want to either.”
TCW magazine
“In this scathing indictment on the waning standards of corporate practice in America, author and mogul Babs Ryan walks readers through an incredible array of issues to help those who are still stuck in the mix find their way out.”
Strand Bookstore
“America’s Corporate Brain Drain is in your face—it rattles your cage and makes you chuckle, sneer, snicker, disagree, argue, answer the survey, be outraged, and knowingly smile. Armed with facts, case studies, interviews, and personal accounts from corporate deserters and left-behinds (still stuck there), Brain Drain discloses how the Fortune 500 are dealing (poorly) with the exodus of leaders, such as paying for all employees to attend training courses on ‘dealing with difficult people’ rather than just firing the difficult people.”
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